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LEGGO!
HI, I'm Morgan.
Morgan
With no social presence beyond an outdated Facebook page and with Shrek 5 on the horizon, Universal came to us to launch the rest of the ogre’s official digital footprint from scratch. The mission: avoid the one thing fans would never forgive – making Shrek feel corporate. Through a “Shrek-ification” lens — running trends and current events through the world of Far Far Away — we built official channels that felt proudly unofficial, kept Shrek delightfully weird, and reignited the fandom while bringing his fairytale kingdom squarely into today’s internet culture.
In just a year, Shrek’s pages racked up 1.64M followers, 37.8M engagements, and 444M views — all organic.
SHREK - Universal
SOCIAL AOR 2024-Present
STRATEGY / IDEATION / COPYWRITING
After the 2020 shakeup of the restaurant industry, The Cheesecake Factory came to us with a clear challenge: help keep the icon iconic, and make it matter to a whole new generation. Digging in (fork first), I uncovered a simple but powerful truth baked into the brand: there’s quite literally nowhere else on planet earth like The Cheesecake Factory. That insight was the secret ingredient that helped me form the brand’s first-ever marketing north star that unapologetically and joyfully celebrates all the attributes that make up that one-of-a-kind Cheesecake Factory magic.
THE CHEESECAKE FACTORY
SOCIAL AOR (2022-present)
STRATEGY / IDEATION / COPYWRITING
As a decades-later sequel in a sea of reboots, Twisters didn’t just need marketing — it needed a jolt of electricity. We knew people wouldn’t chase the storm unless they felt the spark first. By blending nostalgia, country-culture nods, cast chemistry, and cultural stunts — including turning Glenn Powell’s storm chaser persona into a “real” influencer — we created a perfect storm: #1 at the box office with $80.5M, 13M social engagements, 12.5B impressions, 900+ influencers activated, 280K TikTok followers, and hashtags whipping up 149M likes, 951K
TWISTERS - UNIVERSAL
STRATEGY / IDEATION
SHORTY AWARDS FINALIST & AUDIENCE HONOR RECIPIENT
The Idea of You had the makings of a hit: it was a beloved book, Anne Hathaway’s star power and return to rom-coms, and a swoon-worthy premise. But the challenge was clear: how do you make an age-gap romance feel fresh and aspirational instead of cliché or cringey? Knowing romance fans don’t just want to watch a love story, they want to live it, we turned August Moon into a “real” boyband, which landed them on the Billboard charts before the film even premiered, the trailer shattered records with 125M views in its first week, and the movie became Prime Video’s #1 romantic-comedy debut ever. The social campaign garnered 12B impressions, 47M engagements, and 800K mentions.
THE IDEA OF YOU - AMAZON MGM STUDIOS
STRATEGY / IDEATION
SHORTY AWARDS FINALIST
Cazcanes Tequila had a good problem: their tequila kept winning awards, but in a crowded market, their lack of brand identity made it hard to stand out. Anchored in the idea of the “Unconquerable Spirit” — a nod to the resilient Caxcan tribe they’re named for — we built their branding from the ground up, creating a bold visual identity that swapped cliché agave shots for a modern, fashion-inspired aesthetic aimed at younger, design-savvy drinkers.
CAZCANES TEQUILA
STRATEGY / IDEATION / COPYWRITING / COMMUNITY MANAGEMENT
SHORTY AWARD FINALIST: Brand Redesign
Esports fans don’t exactly love outsiders, so when Riot brought on Lil Nas X to open for Worlds (aka the Super Bowl of esports), we had to make him more than a celebrity cameo — he had to belong. In partnership with Riot, we made him “President of League of Legends” for three weeks, with a social takeover full of skits, in-world jokes, and reactive content that won over even the most skeptical fans. The Lil Nas “X-ecutive” era delivered a sold-out Chase Center, 5M+ livestreamers, some of Riot’s most successful content ever, and two Shorty Awards.
RIOT GAMES MUSIC
SOCIAL AOR (2021-2023)
STRATEGY / IDEATION / COPYWRITING / COMMUNITY MANAGEMENT
SHORTY AWARD WINNER - SILVER - GAMING
SHORTY AWARD WINNER - SILVER - LIVE EVENTS
One of the OG social networks forgot how to be social. Tasked to make Tumblr the “cool kid” it once was for a new generation of cool kids, the breakthrough came from flipping the idea of it being an “old” platform on its head: Tumblr had been around “forever,” yes, but that meant Tumblr had allllll the receipts. From that insight, we set out to Think like a tumblr creatr and dug up the greatest posts, notes, memes, and GIFs, then gave them a fresh new look and personality to slot perfectly into today’s internet culture.
TUMBLR
STRATEGY / IDEATION
SHORTY AWARD WINNER: Brand Redesign
The first thing that comes to anyone's mind when they hear the words Bed Bath and Beyond: a big book of coupons. Not exactly the association you want when launching your first Gen Z–focused line. That was the challenge with Wild Sage, a collection designed for a younger, style-conscious consumer but sold in a store where the average shopper was twice that age.
Knowing that Gen Z doesn’t just buy products, they buy stories that reflect their identity, we launched BBB’s first-ever sub-brand on social from the ground up, rooted in the idea of “Your space, your story.” The result: 60K+ followers and a transformation of Wild Sage from “a new product line” into “wait… this is from Bed Bath & Beyond?!”
WILD SAGE - BED, BATH & BEYOND
STRATEGY / IDEATION/ COPYWRITING / CREATOR COMMUNITY LEAD
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