After three years off the air (and one global pandemic), Dollface Season 2 faced a challenge: how do you bring the girls back, re-engage old fans, and draw in new ones — all while aging the story up from chaotic twenty-something antics to the more grounded reality of turning 30? Our strategy centered on one universal truth: how do you grow up without growing apart? Harnessing the power of our A-List cast (who were personally navigating the same life stage, making it feel more authentic and relatable), we built a stylish campaign celebrating female friendship that helped the series come back bigger, bolder, and more bingeable than ever, racking in over 428K organic Instagram engagements, 16K new followers, and a finalist spot at the Shorty’s.
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