Tumblr

One of the OG social networks forgot how to be social. Tasked to make Tumblr the cool kid it once was for a new generation of cool kids, the breakthrough came from filliping the idea of it being an “old” perception on its head: Tumblr had been around “forever,” yes, but that meant Tumblr had allllll the receipts. From that insight, we set out to Think like a tumblr creatr and created a series of creative wrappers with screenshots of real Tumblr content that recast the greatest posts, notes, memes and gifts with a new look, feel, and personality that fit today. 

Mining some of the the platform’s richest niches (looking at you, name one here), we sparked a wave of rediscovery from longtime fans and a new generation ready to make it their own, picking up a best in class Shorty for brand redesign.