With another romantasy period piece coming out, on the heels of the ultra-popular Bridgerton nonetheless, we had our work cut out for us. Tapping into the show’s central question “What if history were different?” It quickly became clear what we needed to do: tear up the etiquette manual. We went bold, messy, and conspiratorial, launching a campaign that gleefully mocked the buttoned-up tone of traditional period marketing and that breathes life, agency and edge into the wronged historical woman.. Through snarky narrator captions, irreverent memes, cultural references and steamy clips, we brought an unfiltered edge to the Tutor Era.
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