The animation world is packed with the same old franchises and cookie-cutter princesses, and somehow, there was still no Latina princess. So when Maya and the Three came along, we knew we had to make it crystal clear: Maya is not your average princess. Centering the campaign on her rallying cry, “If it is to be, it’s up to me!,” we kicked things off with a cheeky Disney-trolling Twitter stunt, then layered in BTS, creator interviews, and assets that celebrated the art and the culture to build an epic, funny, and defiant adventure that led to a #1 Netflix debut and gave audiences the fierce Latina hero they’d been waiting for.
recent work
explore SOME MORE
