EDEN - Spectrum Originals 

STRATEGY / IDEATION / COPYWRITING

To reach Millenial/Gen-Z audience who live at home with their parents (and their parent’s Spectrum subscription) we played on the allegory for which the series is named: Paradise is home to snakes. Using the beauty of Byron Bay as a backdrop, we leaned into the double meaning of “snakes” (both literal and Gen Z slang) to tease the show’s core tension — the glossy, “public” faces the characters show the world versus the messy, dangerous truths they’re hiding underneath.

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