Po was coming back after 8 years, but nostalgia alone wasn’t going to get butts in seats. To make the panda feel fresh for both old and new, we leaned into treating Po like how the internet see’s his voice actor Jack Black: like the internet’s favorite mentor-meets-meme machine. Dropping a four-hour meditation on YouTube, “Keep Calm & Po” TikTok pause ads, and stunts that made him impossible to scroll past, resulting in a $58M #1 opening weekend, a home entertainment extension, and a career bucket list item checked off.. writing a script for Jack Black! SKADOOSH!
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