TROLLS: BAND TOGETHER - UNIVERSAL 

STRATEGY / IDEATION 

In addition to creating content that celebrated the trolls’ wild and wacky nature, Universal tasked us with finding a way to reach international audiences.We tapped into the movie’s juiciest storyline, the drama of the family-run boy band (voiced by the reunited *NSYNC), to created a telenovela-style cut that leaned into dramatic zooms, over-the-top captions, and all the gasp-worthy highs and lows of being in a band (or a family).

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