BIG TRICK ENERGY - trutv

STRATEGY / IDEATION 

In a world where magic often feels polished, perfect, and untouchable, Big Trick Energy needed to stand out, especially to younger audiences raised on Jackass and YouTube chaos. TThe challenge: make magic feel less like a performance and more like a party you wish you were invited to. The real hook wasn’t just the tricks; it was the friendship, the mischief, and the constant “how are they getting away with this?” moments. By positioning the cast as the Bad Boys of Magic who blur the line between between prank and prestige, we build a 360 campaign centered around the idea idea of “you’ll wish you could try this at home,” creating something as wild, inviting, and addictive as the guys at the center of it.

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