Twisters didn’t just need marketing — it needed a jolt of electricity. A decades-later sequel in a sea of reboots, plus a disaster genre that had been collecting dust meant in order to be convinced to see the storm, they had to feel lit first. We called in a category 5: nostalgia, country-culture nods, cast chemistry, and cultural stunts that blurred fiction and reality. At the eye? We turned Glen Powell’s Tyler Owens into a full-on storm-chasing influencer, complete with an in-world Instagram Broadcast Channel dropping “from-the-field” voice notes, storm clips, and vlog that felt dangerously real.
The campaign was a perfect storm, #1 at the box office with $80.5M, 13M social engagements, 12.5B impressions, 900+ influencers activated, 280K TikTok followers, and hashtags that whipped up 149M likes, 951K comments, and 12.9M shares.
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