By the time Season 3 of The D’Amelios rolled around, the vibe had shifted. TikTok dances weren’t the cultural reset they once were, their growing empire was starting to make them feel a little less relatable, and honestly, their relevance was slipping. So we had to step in and remind everyone why they mattered — and make them aspirational again. By leaning into their evolution, we reframed the family from TikTok stars to full-fledged cultural tastemakers, and positioned Charli and Dixie as “It Girls” on par with the models, actresses, and “cool girls” dominating the zeitgeist. To seal the deal, we brokered a deal to get them what every “It Girl” has: an Erewhon smoothie (well… juice).
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