DROP faced the challenge of turning something as mundane as an airdrop into a source of real terror. To market this tech thriller, we tapped into the illusion of safety we’ve built around our homes and devices, crafting a campaign that echoed the film’s Hitchcockian tension: something you feel before you understand, and can’t shake after. By leaning into themes of voyeurism, dread, and moral ambiguity, we centered everything around one chilling question: Would you recognize danger if it was in the same room as you?
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