With no built-in fanbase or social presence, Megan Park’s sophomore feature needed a campaign that could cut through the noise and create an instant connection. We tapped into the film’s emotional core—the nostalgia of girlhood, the bittersweet magic of the last summer before college with your best friends, and the magical “what if” of meeting your future self—to spark a campaign that felt deeply personal to all those that came across it. We built a campaign that felt like a shareable scrapbook — intimate, nostalgic, and a little messy — with nearly 100 pieces of content, TikTok audios that sparked trends, UGC that fueled fandom, and giveaways that made people feel like they were part of the story.
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