RIOT GAMES MUSIC

Esports fans don’t exactly love outsiders, so when Riot brought on Lil Nas X to open for Worlds (aka the Super Bowl of esports), we had to prove he wasn’t just a celebrity cameo — he belonged. In partnership with Riot, we made him “President of League of Legends” for three weeks, crafting a social takeover packed with skits, in-world jokes, and reactive content that made even the most skeptical fans buy in. The result of Lil Nas “X-ecutive”: a sold-out Chase Center, 5M+ livestreamers, some of Riot’s most successful content ever, and two Shorty Awards to top it all off.