After the 2020 shakeup of the restaurant industry, The Cheesecake Factory came to us with a clear challenge: help keep the icon iconic, and make it matter to a whole new generation. Digging in (fork first), I uncovered a simple but powerful truth baked into the brand: there’s quite literally nowhere else on planet earth like The Cheesecake Factory. That insight was the secret ingredient that helped me form the brand’s first-ever marketing north star that unapologetically and joyfully celebrates all the attributes that make up that one-of-a-kind Cheesecake Factory magic.
From rewards launches to new menu drops, there has been plenty on the plate (literally and figuratively) refreshing and redefining how the Fortune 500 brand lives online , which our Northstar has guided the content to feel as over-the-top and craveable as the 20-page menu.
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