LA’S FINEST S2 - SPECTRUM ORIGINALS 

L.A.’s Finest Season 2 dropped during COVID with limited assets and in the middle of a national reckoning around policing. To avoid feeling tone-deaf, we reframed the show as action-fueled escapism with a badass female lens, leaning into its Bad Boys DNA and the star power of Gabrielle Union and Jessica Alba. Through sleek social creative, giveaways, and fan-forward content, we shifted the narrative from “cop drama” to glossy buddy adventure, helping turn L.A.’s Finest into one of Spectrum Originals’ most-watched titles ever.